Fairway Capital started with the premise of challenging the status quo. The financial industry has largely failed clients. The big players operate in a structure where they do not have to put their client’s interest first. The big institutions have no template for their personnel to deploy to service their clientele. This has led to a discrepancy of expectations and outcomes. The focus on the customer has been lost over time. No one is focusing on how to make it easier to do business.
Clients should be able to obtain a basic financial standard of care. This structure allows each clients’ situation to be analyzed and a recommendation developed for their unique situation. Clients each deserve the appropriate investment strategy to help achieve their goals and objectives. Fees should not be hidden but rather communicated and transparent. Accountability and ownership are important. Quarterly meetings should be a standard to ensure nothing slips through the cracks.
It was at a Starbucks in Newport Beach, California (2018) when the plans for Fairway Capital Advisors were laid out. Our emphasis was to build a better model (a wealth management 2.0) focused solely on wealth management, a defined process, and an approach that leveraged all the advancements of technology and modern communication with clients. The design focused on an enlightened client experience, and as a result, a better understanding of their future to plan and make more informed decisions.